Tuesday, 20 July 2010

What's the ROI of the Old Spice Guy?

What's the ROI of the Old Spice Guy?:

This just in: despite the massive viral popularity of the Old Spice guy, sales of Old Spice are down.

Shocker. I don't care how fun/viral/clever/sexy/whatever you dub the campaign, at the end of the day, it's still Old Spice, the cologne of a million grandpas of yesteryear.

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