Saturday, 17 July 2010

Nike x LIVESTRONG - What is a Chalkbot

During the Tour de France:
I finally saw it on TV during the today's stage and it looks much better then the mess-up I've seen on the roads of the Pyrenees some time ago. I like it!

This is a photo taken during the Adobe CS5 presentation on April 12 in Amsterdam:
Nike LIVESTRONG Chalkbot

more photo's at Flickr

From the point-of-view of 'Marketing' I regard it as one of the most successful ideas I have ever been confronted with. Really.

How original can you be, how far can you go, how nice can it get!

Then, I found this video on youtube that explains what is all about and, in plain English!

No comments:

Post a Comment

Thank you for your comment.